SOVERN CREATOR
The most profitable niche …is you.
A six-week cohort for turning your skills, ideas, experience, and interests into a connected business with more ways to create, earn and grow.
with Matt Gottesman + Lauren Ungeldi
Now enrolling · January 2027
14+
500K+
10–15M
10+
Introducing Sovern Creator
You already have the raw material.
Ideas.
Experience.
Skills.
Talent.
Perspective.
Now turn it into something people can find, buy, and remember you for.
From Matt + Lauren
Why we built this.
▶
Is This You?
You know you have something valuable.
Don’t spend the next three years figuring out what to do with it.
You’re probably in the right place if…
You know people value what you do—but you haven’t fully turned it into income.
→Six weeks from now, people can buy it.
In their words.
[Name]
[What they do]
WHAT WE BUILT TOGETHER
[One or two lines on what we helped them do.]
THE RESULT
[$X]
[What the number means, and how long it took.]
[Name]
[What they do]
WHAT WE BUILT TOGETHER
[One or two lines on what we helped them do.]
THE RESULT
[$X]
[What the number means, and how long it took.]
How we got here
Decades of building. Distilled into six weeks.
Between us, we’ve spent decades turning ideas, expertise + creative work into audiences, offers, businesses + intellectual property of our own.
— Matt + Lauren
What we’ve built so far
And still building
01
14+
Books published
02
500K+
Audience across platforms
03
10–15M
Monthly views
04
350+
Paying community members
05
10+
Income streams across our work
06
Top 40
Paid Substack in Philosophy
07
3×
What the same work used to pay
08
90%
Of what we earn, we keep
Six Weeks
What we build with you.
By the end of six weeks, the guessing is done. You’ll know what to build and who it’s for, and your offer will already be out in the world.
Bonus · Included
The work of a small team, without hiring one.
Your own AI back office, set up to work for you.
We’ll set up your back office with you, so the admin, follow-ups and tracking that eat your week start running on their own. Your time goes back to the work only you can do.
Together, we’ll set up
And don’t worry if you’re not tech-savvy. We’ll walk you through setting it all up.
You leave with
Your AI-Powered Business Suite.
How it works
Each week follows the same rhythm.
Learn → Map → Move → Report back
01 — Learn
The Live Intensive
2 hours with Matt + Lauren to get the week’s frameworks, see them applied + work through your questions live.
02 — Map
Your AI Strategy Lab
We’ve turned decades of our combined experience, frameworks + thinking into an AI-guided strategist that helps you apply the week directly to your work—then map your next move.
03 — Move
Take Real-World Action
Every week, something moves out of strategy and into the real world.
04 — Report back
Turn Feedback Into Your Next Move
Bring back what happened—what worked, what didn’t + what people responded to. We use that evidence to inform what comes next.
05 — Tools
The Sovern Resource Library
Tools, templates + frameworks we’ve already tested and refined that put you way ahead of the game.
Offer Builder
Audience Model
Ecosystem Blueprint
AI Labs
Templates + Prompts
06 — Community
Build Around People Who Are Building Too.
Share wins, questions + real-world results with creators taking action alongside you.
You’ll walk away with
What changes after six weeks.
01
A Clear Direction
You know what you’re building, who it’s for and what comes first. You stop feeling pulled in multiple directions.
02
A Business That Works for You
Your offer is live, and your content, audience and platforms are all pointing at it.
03
More Income, Less of Your Time
Your AI back office takes the admin off your plate, and you leave with a 90-day plan for what comes next.
Your mentors
Two experienced builders. In your corner.
You get direct access to Matt + Lauren for all six weeks. Two people who’ve built their own businesses, looking at your decisions and your offer with you.
Matt Gottesman
Co-Creator & Lead Mentor
Writer, podcaster, strategist, and three-time founder. Matt brings more than 20 years across technology, media, brand building, and entrepreneurship. Today, his work reaches a global audience through The Niche Is You® across writing, publishing, podcasting, products, community, and partnerships.
Lauren Ungeldi
Co-Creator & Lead Mentor
14× published and bestselling author, founder, and global business leader. Lauren brings deep experience across publishing, media, education, strategy, and entrepreneurship, helping creators and professionals turn what they already know and carry into work, businesses, and careers of their own.
We teach what we’ve built
20+ years
Technology, media, publishing, brand building, and entrepreneurship.
3× Founder
Building businesses across media, publishing, education, and technology.
Body of work
Writing, podcasting, publishing, products, community, consulting, and partnerships.
Global audience
500K+ across platforms, reaching 10–15M people per month.
Independent media
Top 0.5% podcast globally + Top 5 Philosophy publication on Substack.
14× published + multi-time bestselling author
Turning ideas, experience, and expertise into books and intellectual property built to last.
Founder + business leader
Built and led across publishing, media, education, and business—bringing an operator’s eye to what can actually work.
Idea + IP architect
Years spent extracting what’s most valuable from remarkable people and turning what they know into books, frameworks, messages, and bodies of work.
Global leadership
Work spanning industries, organizations, markets, and international audiences.
3× bestselling author
Multiple bestselling books built from her ideas, expertise, and intellectual property.
Words around the community
A few people building with us.
Kari Ivanitsky
Designer · Co-Founder
“Matt has created more than a community — he’s built an ecosystem of depth, vision, and mutual uplift.”
I’ve not only found strategic support for my professional goals, but unexpected friendship and resonance that’s impacted so many layers of my life. It’s a community I can run with for a long time.
Karen Loaiza-Wulff
3× Founder · Creative · Author · Speaker
“What makes this community one-of-a-kind is the genuine, authentic, intentional nature of the space you’ve built.”
I needed to surround myself with people working at a higher level of commitment, so that I would excel in my own gifts and skills. We’re not just growing ourselves — we’re creating a ripple effect in our own communities.
Jedi Trinupab
Founder · Creator · Father
“It’s one thing to find a community… it’s another to find one that balances individual pursuits with foundational practices.”
Most communities force frameworks to fit what they’ve built. Matt created a group that helps individuals align with their clarity first, then build with processes and frameworks. It makes what each person does much more scalable and sustainable.
Details
The practical part.
Duration
Six weeks
January 2027 · dates to come
When
Thursdays · 11:00 AM EST
Live, together, every week.
Live
2-hour live intensive + Q&A
Each week, with Matt + Lauren.
On your time
AI Strategy Labs
The groundwork, done with you between sessions.
Each week
One real-world Move
Every week ends with something moving forward.
Community
The Workroom
The Workroom + community throughout.
Recordings
Session recordings included
Every live session, available after.
Seats
Founding cohort
Small enough for direct feedback and real conversation.
The commitment
2 hours a week, live. We’ve done the groundwork in advance.
The labs and tools handle the groundwork, so an hour or two is enough to move forward. If you want to go deeper, there’s room for that.
Investment
Choose how you want to join.
Less than a single month of hiring a strategist or an assistant, and everything you build stays yours.
Pay in full
$2,950
One payment
Save $200 when you pay in full
→
A paid offer, launched with Matt + Lauren
→
Your AI Strategy Lab, built around your work
→
Your AI-powered business suite, set up with you
→
Every session recorded, plus the Resource Library
Payment plan
2 × $1,575
$3,150 total
→
Everything included in the full program
→
Split your investment across two payments
Join Sovern Creator →
Is this for me?
You don’t need to have it all figured out.
You do need to be ready to build.
You don’t need a big audience or a finished offer. You need something you care about and six weeks where you’re willing to act on it.
You’ll be a good fit to build with us if…
→
You’re ready to act on what you learn.
Each week ends with something decided, made or moved forward.
→
You’re prepared to put something real into the world.
It doesn’t need to be perfect to start teaching you what comes next.
→
You’re ready to trust your own judgment.
No more waiting for someone else to tell you exactly what to do.
→
You care deeply about the quality of what carries your name.
Not just what a trend or formula says might sell.
→
You want momentum without sacrificing integrity.
Motivated about what your work can become, and proud of how it gets there.
→
You want to build something that is distinctly yours.
Rooted in your experience, taste and ideas, built to last well beyond six weeks.
This probably isn’t your room if…
✕
You’re looking for six weeks of content to watch someday.
✕
You want a business model handed to you with instructions to copy it exactly, instead of figuring out what works best for you.
✕
You’re primarily interested in hacks, follower counts, or making something quickly because it happens to be trending.
✕
You want certainty before you’re willing to put anything into the world.
✕
You’re not ready to participate actively, make decisions, and do the work between sessions.
Questions
Asked, answered.
Who is Sovern Creator for?
—
Sovern Creator is for creators, writers, founders, consultants, and other independent thinkers who already have ideas, experience, skills, or work to build from — but want greater clarity around what to focus on, who it’s for, what to sell, and how everything fits together. You do not need to have a fully formed business or brand before you begin.
Do I need an existing audience?
+
Do I need an existing offer or business?
+
What if I’m still deciding what I want to build?
+
Is this only for people who consider themselves “creators”?
+
How much time should I expect each week?
+
What if I can’t attend every live session?
+
What is the guided Lab?
+
What happens after the six weeks?
+
Sovern Creator
Your work may be exactly what someone needs at this exact moment.
A paid offer, launched · A clear plan · A back office that runs without you